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Braquenié, French classicism

Celebrated for its printed cottons, silks and hand-woven rugs, Braquenié has a rich, fascinating style in which the opulence, luxuriance and exoticism of France's Second Empire go hand-in-hand with the undulations, Japonism and organic curves of Art Nouveau and then with the geometrical influence of the decorative arts.


The story began in 1824 when Pierre Antoine Demy and his wife set up shop as merchants of "laine-fer en meubles" in Paris. The couple joined up with the two Braquenié brothers in 1842 and 1845. Henri-Charles, the elder, married their daughter and the two families became associates, giving the company the name "Braquenié et Cie" in 1875.


1824 - 1830

The rug culture

P-A Demy and his wife, simple traders, opened the "Maison de la Bergerie" in the Saint-Germain des Prés quarter of Paris. The boutique was specialized in rugs, becoming an agent for several French manufacturers of mats, Aubusson and Savonnerie carpets, or velvet and pincushion carpets and household carpeting, enabling the couple to acquire vast knowledge.


The Braquenié brothers

The couple's ambition continued to grow. They recruited the two Braquenié brothers, the sons of one of the foremen at Piat & Lefebvre, the famous carpet mill in Tournai. They brought along their artistic experience and their business contacts. The business prospered, and the Demys moved their shop to a larger space at 16 rue Vivienne, Paris.


The start of production

The couple and the two brothers became entrepreneurs. They acquired a first workshop in Aubusson, whose production of exclusive models was crowned with a bronze medal at the Exhibition of Products of French Industry.


An enriched heritage collection

After the closing of the Oberkampf Manufacture in Jouy-en-Josas, a large auction was held. The associates bought many textile documents and printing equipment, which explains the large amount of toiles de Jouy in the collection today.


The era of renown

Business prospered under the company name "Braquenié frères". All of Paris went to Braquenié. The order books looked more like a who's who of high society.

1868 - 1869

Fame and development

Napoleon III went through Ternisien, the upholsterer, to place an order with Braquenié for the decoration of one of his trains. From then on, "16 rue Vivienne" became the place to go for all the aristocracy of the Second Empire. At the same time, the House continued to invest and set up a new weaving mill in Mechelen.


Manufacture Royale

On June 28, 1875, Braquenié was granted the title of Manufacture Royale by King Leopold II of Belgium. The company changed its name to "Braquenié et Cie". The quality of the products woven at Aubusson and Mechelen was definitively recognized and Braquenié became a legend.


A new chapter in the House's history

Braquenié remained in the hands of the same family until 1991, when the Frey family acquired it. It has remained faithful to the principles that made Braquenié such a success - know-how, quality and French taste.

Braquenié aujourd'hui

Revisitant avec goût les styles des 18e et 19e siècles, la Maison offre une relecture du passé rafraîchissante, met en lumière le charme si particulier de l’art de vivre à la Française et défend une certaine idée de la décoration auprès amateurs avertis à travers le monde.


Les archives

Le fonds patrimonial de la Maison Pierre Frey rassemble 5000 documents et archives Braquenié classés de la Renaissance à aujourd'hui. Plus de 500 ans de créations constituent une source d'inspiration pour tous les intérieurs.

Second Empire 1840-1885

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Archive Gouache Tapis
Inspirée par Les Quatres Parties du monde de la manufacture Oberkampf

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Détail d'une toile de Jouy