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Wallpaper, techniques and know-how

Using manual and roller prints, engraving and digital techniques, Pierre Frey explores a broad range of techniques and materials to enhance company creations.

Techniques & Materials

Screen printing by hand

In use since 1970, this traditional process replaces the ancient woodcut. It requires unique know-how that involves patience and precision along with expertise. Each design is separated into a number of colors. Several color trials are made to obtain the perfect shade. Craftsmen manually position the stencil frames, one after the other, and then scrape the color by hand across the inside of the frame..

Traditional roller printing

This technique, based on direct printing on the material, admirably reproduces a hand-printed effect. Color is deposited in the small cavities of a flexible roller that has been engraved. The print is obtained by pressing the roller onto the material to be printed. Technological innovation now allows printing up to 12 colors by subtly combining a hand-painted effect with a meticulous reproduction of details and a 3D rendering.

Engraved printing

This modern technique is often used to bring out textural effects. It results in a very precise print and enables playing with color shades, metallic inks and UV varnishes. In particular, it is used for registered printing.


Rather complex, this technique results in a paper that is textured with microbeads and has a shiny, sophisticated finish. A type of adhesive is printed on a non-woven material and small acrylic beads are applied to this coating using an electrostatic method.


Embossing is used to obtain raised-design wallpaper. At Pierre Frey, hot embossing is the process used. On a vinyl base, the design colors are first printed with flat rollers. Next, the engraved cylinder is heated to create the imprint of a textured effect by high-temperature embossing. The aspect of the paper is refined with an overprint of paint on the highest parts of the raised motif. 


Along with traditional techniques, Pierre Frey uses cutting-edge technology to enhance creation and has chosen a digital solution for producing certain designs. Particularly appropriate for figurative designs, digital printing offers a highly appreciated hyperrealistic rendering of trompe l’oeil effects. It transcribes the meticulous designs of several company artists in an exceptional way.

A signature

Pierre Frey has developed a partner network of European experts to support the company’s creative identity and allow the design of wallpapers with XXL motifs that are increasingly rich in color and texture.